If you have a verified google local listing and you have turned on the messaging feature from you GMB listing Dashboard. Your customers can contact you with a tap of a button using text messaging. More
if you are searching for a local business on Google on a mobile device or tablet. it will be now showing you the approximate distance from your location. This little tweak comes handy if you are looking for a business close to your location. More
Today, SEO is based on trust. You want to establish yourself as a real business that Google can see is doing things the right way, and that will actually have a higher impact on your rankings than any of the trickery that used to work.